With marketing budgets badly hit by the Covid-19 pandemic, Mail Train Media aims to provide a direct advertising solution that is more cost-efficient and better targeted than press inserts and online advertising. Circulation figures will be guaranteed. And rates will be at least 80% less than the cost of a direct advertiser’s own mailings.

With so many consumers now spending more time at home, there is no more powerful way for advertisers to deliver key advertising messages than directly into the home via personally addressed mail. Not every advertiser can justify or afford the cost of their own Direct Mail advertising campaign. Mail Train Media offers an affordable means of delivering advertising messages via direct mail to a large, qualified audience that has already shown itself to be highly responsive to offers delivered via this channel.

This new advertising solution is being aimed at brands that want to reach affluent male and female consumers aged over 55, who have shown a preference for shopping at home. Mail Train Media provides advertisers with access to the relationship between millions of customers and their favourite mail order catalogue.

Scotts & Co. is so confident that Mail Train Media will provide a cost-effective solution for brands that it is offering first-time advertisers 50,000 inserts for free, when booking a test.